{"id":170,"date":"2021-01-25T00:52:41","date_gmt":"2021-01-25T00:52:41","guid":{"rendered":"https:\/\/adxdigitalmarketing.com\/?p=170"},"modified":"2021-03-03T17:15:10","modified_gmt":"2021-03-03T17:15:10","slug":"pay-per-click-google-ad-words","status":"publish","type":"post","link":"https:\/\/bigyellowcatdigital.com\/index.php\/2021\/01\/25\/pay-per-click-google-ad-words\/","title":{"rendered":"Pay Per Click (Google Ad Words)"},"content":{"rendered":"

Google Search Ads (also known as Google Pay-Per-Click<\/strong>).\u00a0 This type of advertising is focused around keywords that are relevant to your business offerings. Our Campaign Managers handle the weekly optimization of your campaign, from building the most sophisticated results-driven ads with up to 4 ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, and clicks to map to your business.\u00a0 What\u2019s involved in a Pay-Per-Click campaign<\/a>?<\/p>\n

Step 1:\u00a0\u00a0<\/b>We will create a keyword list for you to approve (typically 20-30 to start as a best practice).\u00a0 These will be the words and phrases that we will bid on to show your ads.<\/p>\n

Step 2:\u00a0\u00a0<\/b>The next step is compelling text creation for your ads to make sure you are maximizing your message, using the appropriate ad extensions to capitalize on real estate in the Google search engine results page.<\/p>\n

Step 3:\u00a0\u00a0<\/b>We will optimize your campaign every week throughout the month to ensure your budget is being spent most effectively. No \u201cset it and forget it\u201d with our campaigns.<\/p>\n

Step 4:\u00a0 <\/b>You can log in to our reporting dashboard at any time to see real time results and each month you will receive a comprehensive report to go over with your clients detailing how your campaign ads were served including impressions, clicks, ad spend, and in-depth conversion details.\u00a0 This report includes:<\/p>\n